Walter S. Mack*
Class of 1947
- President Pepsi-Cola Company
Be creative in your efforts and give back to the community that supports you.
Walter Mack, a native New Yorker, was born in 1895. He attended New York City public grammar schools and graduated from Harvard College in 1917.
After serving in the U.S. Navy during World War I, Mack became a businessman, rising from salesman to president of Phoenix Securities Corp., a holding company for other companies he helped to build. He later became president of C&C Super Corporation and Pepsi-Cola, which he built into the world's second largest soft drink company.
Mack created the first singing commercial, launched the world's largest skywriting campaign, and introduced many new forms of advertising and merchandising programs. During World War II, Mack donated recreational centers in three cities to the military. Later, he headed many community service drives.